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Top 6 Strategies To Stimulate Sales Growth For B2B Manufacturing And Electronics Firms

Consistent growth in sales is quite difficult for companies whether they are B2B or B2C and consistent performance is rarer still. The reason mainly is the lack of focus and investment used to develop and enhance B2B sales and marketing and sales capabilities to drive revenue. Companies that are better at marketing and sales grow faster than their competitors. In this era of global business and enterprise, driving consistent growth in sales is more important Read More …

B2B Marketing Budget for Manufacturing

“Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions : marketing and innovation. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”~ Peter Drucker [maxbutton id=”7″]   Transcribed Podcast Hie everyone I’m here with Clwyd, hie Edwin good to meet you. Uh you too, well we know each other Read More …

Hiring the Right Marketing Staff for the Manufacturing Industry

“Good to great companies first got the right people on the bus–and the wrong people off the bus–and then figured out where to drive it.“ – Jim Collins Getting the right people in your business is key to gain success . The right people will get you the right results. [maxbutton id=”7″] Part Transcribe of Podcast (Automatically Generated by Youtube) 5 00:00:32,070 –> 00:00:36,840 companies have gone through the same growth process that we’ve gone through 6 Read More …

B2B Marketing Mix

“Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe  In today’s world you need to have many channels when it comes to marketing your business. Its very important that you employ a marketing Mix and leverage for maximum returns. [buttons] The Full Transcribe Conversation “Welcome again to podcast with myself Gareth Wax and Edwin Raymond here. How you doing?”“I’m fine actually I really intrigued because what since you and I Read More …

Inbound Marketing: Hiring An Inbound-Outbound Team For Manufacturing

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew?  Adding additional resources to your business is important to your business success. Outsourcing plays an important part. It’s all about getting the right balance. [maxbutton id=”7″] Transcribed Podcast     0:00:01.680,0:00:04.990 Hi I’m Edwin and I’m here with Gareth today we’re going to be talking about 0:00:04.990,0:00:08.540 merging Cultures and collaborative working b2b inbound Read More …

Marketing Persistence

 As Henry Ford said “If you want to succeed in business you need Patience”…. but never forget persistence too. This podcast is about “Marketing and Business Development”. We wanted to keep it fresh, light and easy to consume. Persistence is the key factor to winning business: 44% of sales people give up after one “No” 22% give up after two “No’s” 14% give up after three “No’s” 12% give up after four “No’s” Therefore 92% of people Read More …

Qualifying Leads

B2B Leads and Qualified Leads According to Investopedia a sales lead is “A prospective consumer of a product or service that is created when an individual or business shows interest and provides his or her contact information. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts. They can also purchase sales leads from third-party companies. A sales lead is not a sales prospect, meaning that further qualification of Read More …

The Limitations of Word of Mouth in Growing Your Business

In the market service providers sell and clients buy, it all comes down to this one simple equation, right? But which services get sold and which remain stale? Among the wide variety of services not all are sold equal. But what makes that vital difference? There are many factors that cause the difference. One of the major factors is found to be the word of mouth phenomenon.  Word of mouth is a marketing term that Read More …

Why Lead Nurturing Increases Sales

Lead nurturing is a marketing tool used in the marketing automation system to drive business growth. It is a quite new concept in the field of marketing and sales. With the growth of digital marketing automation processes and growing emphasis on content marketing, lead nurturing has become the most powerful tactic for running successful marketing campaigns and growing businesses efficiently.   The benefits of lead nurturing extend far beyond normal marketing activities. Drip feeding targeted Read More …

How To Smash Sales At A Trade Show

Having a successful Trade Show A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible. All about being Smart Have SMART B2B sales and marketing objects set, make sure that your goals are Specific. Specific – means what are your goals pre trade show, during the trade show and post trade show. Are Read More …

Opportunity Knocks

Welcome to our blog page where we discuss b2b marketing and lead generation. I would like to thank everyone who has been involved in bringing our new site to life. They have done a fabulous job and I am grateful for the time, effort and consideration. Our intention for our blog is to provide our readers with insight into b2b marketing, lead generation and us.  New business development has evolved over the last few years Read More …