Author: Chris Baidoo

B2B Inbound Sales and Marketing Approach: Think Like an Engineer to Improve Sales

In the business scene many people pigeonhole others into roles they believe are best match with their personality. It is also a popular believe that specific types of skills are essential to be a salesman. For example having an creative bent is coveted to thrive as a marketer or even having a warmhearted personality as a necessity to succeed in the training department. In addition, it’s seldom for a person to add real value to a different Read More …

How To Run A Charity Lottery And Raffle Campaign Using Inbound Marketing

In this modern age majority of charities and nonprofits still resort to traditional marketing methods such as direct mail which has a low ROI. However, with billions of people online, inbound marketing is a cheaper yet effective way to reach out to the right audience and a charity lottery or charity raffle is a great target for an inbound campaign. Reference: You can download a comprehensive guide, for free, here: Inbound marketing enables charities to target potential Read More …

B2B Marketing: Inbound Marketing for Industrial Manufacturers

Increase B2B Sales With Inbound Marketing What’s it all about? As you are doing business and have seen quite a few successful years till now, we can assume that you know your unique selling points, strengths and how beneficial your products are for your potential and current customers. The real importance is that you reach out to your potential customers and present your business to them in an advisory capacity. Show them your strengths and value Read More …