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In this modern age majority of charities and nonprofits still resort to traditional marketing methods such as direct mail which has a low ROI. However, with billions of people online, inbound marketing is a cheaper yet effective way to reach out to the right audience and a charity lottery or charity raffle is a great target for an inbound campaign. Reference: You can download a comprehensive guide, for free, here: Inbound marketing enables charities to target potentialRead More
B2B Marketing Research and Development Manufacturing, technology companies understand the principles of R&D, from widget to Apps speak to the MD , CFO and CTO they all understand the value in have R&D budget, ask IBM, Microsoft, Sony and Phillips to name a few. They Spend money on staying ahead.  Now if I named Apple which a is manufacturing Technology company, they have invested in their marketing. B2B marketing and sales is the bloodline ofRead More
Increase B2B Sales With Inbound Marketing What’s it all about? As you are doing business and have seen quite a few successful years till now, we can assume that you know your unique selling points, strengths and how beneficial your products are for your potential and current customers. The real importance is that you reach out to your potential customers and present your business to them in an advisory capacity. Show them your strengths and valueRead More
A Woman Working In A Factory
  Manufacturing industry is one sector that is totally dependent on innovative technology, the lack of which can affect their business, increase production cost and slow down the manufacturing process. The advancement in technology has made the manufacturing process more efficient, making it easier for manufacturers to deliver orders on time and keep the production costs low at the same time. Manufacturing is the first most important phase of any manufacturing company, an equally importantRead More
A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an event. In fact it is a very effective way to get your business noticed, in addition to the your products and services.Read More
B2b Outbound Marketing
Follow Up Your Commitments And Promises There are two main reasons for the importance of following up: Networking only produces good results when it is followed up. Following up with contacts builds trust, reputation, and relationships. Put negatively, to emphasise the points: Networkers who meet people and never follow up are wasting their time. Networkers who never follow up will eventually become known as time-wasters. Follow up is a matter of relevance and commitment: IfRead More
Which B2B Marketing Strategy is Best?
B2B Inbound Marketing for Manufacturing companies, with its innovative, cost-effective tactics and popularity among masses, has successfully replaced outbound marketing in a very short period of time. Advertisers, manufacturers, retailers, small businesses, marketers from all industries are using various inbound marketing techniques to influence consumer behaviour, generate leads and convert them into sales. No matter what business you are in, whether you are a B2B or B2C, inbound marketing offers you a lot of spaceRead More
Business to Business Networking
Target Relevant Groups and Connections Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example: Geography Size Sector Social grouping (e.g., ethnic, gender, age, seniority, etc) Political or religious grouping Trade or society grouping Academic or technical grouping Specifically organized networking/referrals groups Other common interest (e.g., social enterprise, environmental, Fair Trade, etc) If you’d like to know even more about B2B SalesRead More
Help Others – Give Before You Receive Always prioritise helping and giving to others ahead of taking and receiving for yourself. You must give in order to receive. Be helpful to others and you will be helped in return. Networks of people are highly complex – often it is not possible to see exactly how and why they are working for you, so you must trust that goodness is rewarded, even if the process is hidden andRead More
Business To Business Networking Made Easy and Profitable Welcome to part 1 of our 6 part series on  Business networking.  Business to business networking is a very important part of your marketing. All businesses small, medium and large all network. Trade shows are a perfect example of this. Even if the sales is not completed at the trade show it is great way of making contact and then building relationships using a mixture of B2B sales andRead More
Global manufacturing sales
Rules, Rules, Regulation and B2B Sales and Marketing The manufacturing sector, like so many other sectors, is facing increasing regulation and compliance measures. Everything from disposal management and employee health and well-being is tied up in red tape.  Some regulations are essential such as health and safety, others can be a massive burden to manufacturing companies – particularly when they vary from country to country. As with many sectors not just manufacturing it is facing theRead More
There have been mixed reports on the progress of the manufacturing industry in the UK since September 2015. Contrary to the official figures of 0.9 percent growth, the industry has considerably observed a downward trend in it’s growth, that recorded only 0.4 percent growth in October last year. In Q1 of 2015, the manufacturing sector recorded over 31% growth in sales, but this sudden and 24 Observing this trend,the government has taken immediate measures toRead More
Which B2B Marketing Strategy is Best?
Which B2B Marketing Strategy is Best? With the advancement in communication channels, social media platforms have increasingly become popular among people and facilitated marketers in more ways than one. Advertisers today flock to social media channels to reach out to millions of customers on social media platforms, such as, Facebook, Twitter, YouTube, Instagram, Snapchat and search engine optimization by putting the client website at the top of the Google search engine. This is all integralRead More
Get More From B2B Telemarketing Campaigns B2B telemarketing  services has always been considered by some customers as too persuasive and nagging at times and many businesses have realized the futility of outbound telemarketing since it is unyielding most of the times and helps little in generating sales. But there is another way of B2B telemarketing that promises a higher ROI and greater profits and that is Inbound telemarketing which refers to calls made to aRead More
Global manufacturing sales
Learn why working with a certified Hubspot partner for Manufacturing, Technology and Electronics business any business. Gain the insight of what Inbound is.Read More