With the rapid advancement in global communication, social media has by far surpassed all communication channels within the last 5 years. Inbound marketing which is made up of SEO, social media and content creation has become part of marketing strategy of every small, medium-sized businesses, as well as, multinationals, no matter what field they
One of the many questions Manufacturing, Electronic and technology companies always ask is, “Why is Inbound marketing better if it takes longer? Followed by “With PPC we can achieve quicker results”. When generating B2B leads such as Manufacturing lead, technology leads and electronic leads, you have to build customer trust before your product engineers and
Successful Trade Show and Exhibition Participation
Trade Shows and exhibitions are a great way to make B2B sales, seek potential clients and reacquaint yourself with existing customers as well as being a great form of Inbound marketing and PR. Value for money. Trade shows and Exhibitions are one of the most cost effective ways to market your company. Market research shows you get a better Return
Consistent growth in sales is quite difficult for companies whether they are B2B or B2C and consistent performance is rarer still. The reason mainly is the lack of focus and investment used to develop and enhance B2B sales and marketing and sales capabilities to drive revenue. Companies that are better
“In investing, what is comfortable is rarely profitable.” – Robert Arnott?
Investing in your marketing is key to your business success. Investing is about learning what does not work, verses what works. If you educate yourself to invest in marketing, you
“Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions : marketing and innovation. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
“Good to great companies first got the right people on the bus–and the wrong people off the bus–and then figured out where to drive it.“ – Jim Collins
In today’s world you need to have many channels when it comes to marketing your business. Its very important that you employ a marketing Mix and leverage for maximum returns.
“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew?
Adding additional resources to your business is important to your business success. Outsourcing plays an important part. It’s all about getting the
As Henry Ford said “If you want to succeed in business you need Patience”…. but never forget persistence too.
This podcast is about “Marketing and Business Development”. We wanted to keep it fresh, light and easy to consume.
Persistence is the key factor to winning business:
In the market service providers sell and clients buy, it all comes down to this one simple equation, right? But which services get sold and which remain stale? Among the wide variety of services not all are sold equal. But what makes that vital difference? There are many factors that cause the difference. One of the major factors is found to be the word of mouth phenomenon.
Lead nurturing is a marketing tool used in the marketing automation system to drive business growth. It is a quite new concept in the field of marketing and sales. With the growth of digital marketing automation processes and growing emphasis on content marketing, lead nurturing has become the most powerful tactic for running successful marketing campaigns and growing businesses efficiently.