Attract More Qualified Leads with Inbound Marketing
UK Manufacturing is special industry. Your potential buyers don’t need to be convinced of a need to BUY! Manufacturing buyers are usually informed of their needs and are already researching industrial products to fill their business need. Traditionally most of their business comes from cold calling, referrals, and word of mouth and repeat customers. Are you looking for a partner that can help you improve your online marketing ROI? The fact is Inbound marketing for Manufactures helps , “Attract” new potential buyers, increase and deliver more qualified leads for your sales team and improve the ROI from your marketing and sales as a whole.
Perfect Your Sales Cycle – B2B Lead Generation and Lead Nurturing
Your products and Services are highly specicalised and highly prized, therefore sales cycles can be fairly long. Your product and service information has to be clearly defined for your potential buyers, throughout their buyer’s journey. When aligning your sales with their buying journey, helps improve and potentially shorten your sales cycle
Generating Highly Qualified Leads – Lead Scoring and Sales Ready Triggers
Product sales normally arrive in the form of Request For Quotes (RFQ) or bid package. These take a long time to put together and your sales team are not concerned about more leads, they want highly qualified leads (less is More). Inbound marketing for manufacturing reduces poorly qualified leads, it also improves the effectiveness of your sales team because they know they are ready to sell…..