Hiring the Right Marketing Staff for the Manufacturing Industry


Good to great companies first got the right people on the bus–and the wrong people off the bus–and then figured out where to drive it. – Jim Collins

Getting the right people in your business is key to gain success . The right people will get you the right results.
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Part Transcribe of Podcast (Automatically Generated by Youtube)

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companies have gone through the same
growth process that we’ve gone through

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you know you start out small you grow
you need certain capabilities that you

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just don’t have in-house and how do you
deal with that how do you bring that

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skill set and you hire it to you bring
in consultants do you do you hire

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another agency other companies go
through that process and we ourselves

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have gone through that process as we’ve
grown it’s an interesting thing is its

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best practice industry saying is the
best way to accomplish something and one

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of the things that’s very difficult is
to hire into a growing organization

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somebody who can encompass babe best
practice across multiple disciplines so

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if you’re talking about marketing it’s
great to hire a marketing person but are

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they a copywriter graphic artists do
they really know about

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driving partner program

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know what skill sets do they have a
maybe it’s more of a coordinator who can

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then bring in external best practice
agencies individuals as needed to

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provide their capabilities that the
business needs right people I think

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goals and milestones along that journey
your target need to understand the skill

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set that you can have on the bus it’s
gonna take it that so are you gonna be a

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data driven company are you are you
gonna be driving US sales through a

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direct sales force are you gonna go
through telemarketing agency how you

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gonna do you lead generation is it gonna
be through email is it gonna be through

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networking

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I have a particular bringing anybody
into an organization there’s a danger of

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hiring a really an expert might somebody
who says they know how to do it how to

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deliver the danger of that is it’s not
how you do your business here it’s not

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your goals of your values so I have a
tendency and i’ve seen it very

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successfully implemented in many
different organizations will you bring

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people in at a lower level because they
come in with much more of an open-minded

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willing to learn and you take these
people and you spend all your time and

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effort that you would normally spend on
on hiring sales and put it into training

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and say look this is how we do our
business here this is our goals this is

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how we do our business and you’re gonna
learn our system and you’re gonna be a

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fantastic whatever it is and you bring
them on board and you spend your money

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on training on and on the business
rather than hiring a star player

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I’m a believer in in in systems across
the board not just marketing you know

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it’s the same for finance it it’s it’s
it’s the same for operation is the same

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for the management team across the board

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you know you have to document and build
a systems-based business and that’s the

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only way that that businesses scalable
and sustainable and I I am a believer in

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that there’s an argument against
training for example that says you know

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what what happens a lot of people say
what happens if you if you train this

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person and they all these wonderful
skill sets and they leave you know my my

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my argument that is what happens if you
don’t train them and they stay yeah just

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don’t try to someone you keep them they
just are they trying to them and let

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them stay it’s it’s it’s a no-brainer
but thanks very much please give us any

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feedback we must cover as a business
owner excellent thank you



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