“Good to great companies first got the right people on the bus–and the wrong people off the bus–and then figured out where to drive it.“ – Jim Collins

Part Transcribe of Podcast (Automatically Generated by Youtube)

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companies have gone through the same
growth process that we’ve gone through

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you know you start out small you grow
you need certain capabilities that you

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just don’t have in-house and how do you
deal with that how do you bring that

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skill set and you hire it to you bring
in consultants do you do you hire

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another agency other companies go
through that process and we ourselves

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have gone through that process as we’ve
grown it’s an interesting thing is its

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best practice industry saying is the
best way to accomplish something and one

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of the things that’s very difficult is
to hire into a growing organization

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somebody who can encompass babe best
practice across multiple disciplines so

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if you’re talking about marketing it’s
great to hire a marketing person but are

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they a copywriter graphic artists do
they really know about

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driving partner program

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know what skill sets do they have a
maybe it’s more of a coordinator who can

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then bring in external best practice
agencies individuals as needed to

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provide their capabilities that the
business needs right people I think

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goals and milestones along that journey
your target need to understand the skill

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set that you can have on the bus it’s
gonna take it that so are you gonna be a

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data driven company are you are you
gonna be driving US sales through a

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direct sales force are you gonna go
through telemarketing agency how you

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gonna do you lead generation is it gonna
be through email is it gonna be through

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networking

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I have a particular bringing anybody
into an organization there’s a danger of

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hiring a really an expert might somebody
who says they know how to do it how to

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deliver the danger of that is it’s not
how you do your business here it’s not

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your goals of your values so I have a
tendency and i’ve seen it very

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successfully implemented in many
different organizations will you bring

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people in at a lower level because they
come in with much more of an open-minded

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willing to learn and you take these
people and you spend all your time and

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effort that you would normally spend on
on hiring sales and put it into training

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and say look this is how we do our
business here this is our goals this is

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how we do our business and you’re gonna
learn our system and you’re gonna be a

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fantastic whatever it is and you bring
them on board and you spend your money

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on training on and on the business
rather than hiring a star player

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I’m a believer in in in systems across
the board not just marketing you know

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it’s the same for finance it it’s it’s
it’s the same for operation is the same

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for the management team across the board

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you know you have to document and build
a systems-based business and that’s the

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only way that that businesses scalable
and sustainable and I I am a believer in

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that there’s an argument against
training for example that says you know

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what what happens a lot of people say
what happens if you if you train this

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person and they all these wonderful
skill sets and they leave you know my my

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my argument that is what happens if you
don’t train them and they stay yeah just

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don’t try to someone you keep them they
just are they trying to them and let

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them stay it’s it’s it’s a no-brainer
but thanks very much please give us any

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feedback we must cover as a business
owner excellent thank you