Why Inbound Marketing

Grow Your Business With Inbound Marketing

Marketing is perhaps the most important business skill you need to learn in order to run your business, whether it's a small electronic shop or a large manufacturing multinational company. You can be exceptionally good with customer services, but it's about reaching out to new customers and leaving an impact on them that they become regular customers, whether you belong to technological, electronic or manufacturing industry, inbound marketing can help your business prosper and grow manifold..

Images Shows Difference Between Inbound Marketing and Outbound Marketing

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When it comes to reaching out to your target audience and converting them, you will not find a better inbound marketing agency than ours. We, at Floodlight New Marketing, build up a game plan that puts entire focus on the success of your business which is a key ingredient to being a Hubspot certified Partner. With our viable inbound marketing strategy, your business will be able to harness the absolute power of inbound marketing, from content creation to B2B lead generation, we have it all covered.

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 What is the Inbound Method?

Inbound Marketing is about attracting the attention of your customers without reaching them all individually via telemarketing. With inbound marketing you can attract a million different customers without spending thousands of dollars on marketing or advertising. It is the complete antithesis of costly and time-consuming outbound marketing, where traditional approach of buying ads on digital and print media is the norm. Inbound marketing frees you and your business from this approach and enables you to embrace a more cost-effective, quick and efficient way to attract and earn people's interest in your business.

The 4 Steps to Success

Inbound Marketing has 4 core components that make up a successful business strategy and ensure growth of your business. Below we describe each of them and how they can empower your business.

Image Shows The Inbound Marketing Methodology


This is the era of digital marketing, with thousands of business trying to compete you online via online ads and search engine optimization, your electronic, technological or manufacturing business has a better chance to attract new customers via engaging and interesting content. Inbound Marketing various mediums to attracts the attention of your target audience, such as social media, blogs and keywords that are relevant to your business.

Image depicts Inbound Marketing Delivering 54% More Leads


Once your outreach strategy is successful, the next step is to convert those customers / leads to sales. This is achieved when you identify opportunities through which you can get your customers to sign up with you through forms on your website, landing pages, or call-to-action in guest-blogs, etc. Social media marketing campaigns helps your business turn visitors into leads.

Image Quotes Consumers Use Search Engines During Purchase DecisionI


B2B Lead generation is an important aspect of inbound marketing. Once you have turned your visitors into leads, it is time to transform them into customers by creating remarkable  and highly relevant offers that your prospects / leads will immediately notice and take action on. Targeted email marketing let's you contact your prospective customers and encourage them to visit your website and order your goods or services.

Graph shows Inbound Marketing vs Outbound Marketing Lead Generation


Delight The last and most important component of inbound marketing is retaining your customers, that you have worked hard to attract. By calling them to events, such as product launch, trade fairs, or exhibitions, you encourage them to know your brand first-hand. You can also retain customers via engaging content that enables you to stay in touch with thousands of customers online.

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Ready to grow your business with Inbound Marketing? Book a free consultation with us online Floodlight New Marketing and explore numerous growth opportunities with us.